Recently, one of my TikTok videos went viral, amassing 1.6 million views and catching the attention of major news outlets. However, contrary to popular belief, going viral isn’t as beneficial as many think. In this blog post, I’ll debunk…
How TikTok influencers helped a self-published author sell 1M+ copies of her book, including ~700K on the TikTok shop, showing how TikTok changed book marketing — Keila Shaheen's “The Shadow Work Journal” shows how radically book sales and…
The Tories and Labour are forking out more than ever on social media ads, but going viral isn’t easy. We speak to influencers and strategists about the messages and memes
Reform sits only just behind Labour in terms of popularity on TikTok, analysis reveals, in the first general election in which the youth-orientated social media platform is set to play a significant role.
It seems rookie wide receiver Xavier Worthy is already courting controversy — even before inking his first NFL contract. The 28th overall draft pick set the internet ablaze with his TikTok video, in which Worthy and his girlfriend flaunted…
One of TikTok's latest health trends is the the "30-30-30" method. This involves eating 30g protein within 30 minutes of waking up—shortly followed by 30 minutes of low to moderate-intensity cardio.
The story behind any alleged cult always has at least two sides: The ex-members who say it was a cult and the people still in the group who maintain they are in no way part of a cult.
Motoki Mizunuma was given an indefinite suspension while officials in Japan investigate how often he had breached strict rules which require smartphones to be locked away during racing
Motoki Mizunuma was given an indefinite suspension while officials in Japan investigate how often he had breached strict rules which require smartphones to be locked away during racing
In a move with significant geopolitical implications, TikTok is reportedly developing a separate version of its core algorithm for its 170 million US users. According ...