Social Media Week 2025 in New York City was a whirlwind of insights, trends, and future-forward strategies. From the power of authentic creator collaborations to the evolving role of AI, several key themes emerged that are set to shape the…
Hi there, I’m Vincent Von Verified. We may not have met, but I’m the guy on a mission to help you tell the real online reviews from the fakes. The heavy lifting of authenticity verification and the nitty gritty details of it. Being…
The digital shelf is a highly competitive and evolving space. Forget stale ad copy and dry product specifications. Your secret weapon is authentic stories. True brand power comes from raw, real-life narratives – whispered between friends…
They say trust is earned and not bought. This is especially true for holiday shopping, involving emotions and monetary value. In our recent Holiday Consumer Shopping Report 2025, we found that the percentage of shoppers checking reviews…
What is the key to a successful holiday marketing campaign? Be at the right place, at the right time, where your shoppers are, especially when their path to purchase has become more complicated than ever. According to the Holiday Consumer…
The way consumers approach holiday shopping on social media has fundamentally changed. But for many brands and retailers, keeping up and effectively turning inspiration into immediate purchase hasn’t been easy. Fragmented content…