There were over 2.5 billion online shoppers last year and that number is only going to grow. Your product pages are an integral part of that buying journey for these shoppers, but according to Baynard Institute research, only 56% of e…
Are you one of the millions of people who has viewed the #AerieREALpositivity video on TikTok — and possibly purchased Aerie clothing to take part in it? If yes, you’re definitely embodying the #TikTokMadeMeBuyIt trend — but also…
Your brand is no longer yours. Creators have increasing influence over other consumers’ purchase decisions, and your brand is what they say it is. But that’s not a bad thing! In this creator economy, brands have the amazing potential of…
We all know that AI continues to be a driving force across the globe, in the lives of consumers as well as businesses. AI is everywhere. It seems you can’t log into an app now without seeing a “New update! Now with AI!” blast on your…
It goes without saying that consumer preferences are literally always changing. What was true five years ago likely won’t be the case today, and almost certainly won’t be the case five years from now. Knowing that preferences change is one…
This article of modernising legacy systems is a companion piece to a talk I recently presented at AWS Data Summit for Software Companies on generating value from data by leveraging our best practices to ensure success in machine learning…
This is a guest post by Bazaarvoice partner Monetate, a leading provider in personalization technology. Here they’ll talk through how they work with one of their clients, The Exchange, to create a 5-star, personalized customer journey. Did…
With consumers buying more from store-brands or private-label products, utilizing coupons more frequently, and significantly comparing prices online, what better strategy than showcasing your offerings through videos by content creators…
The following article is based on a chat from Bazaarvoice Summit between Bryan Gildenberg, Founder and CEO at Confluencer Commerce, and Doug Straton, Chief Customer Evangelist at Bazaarvoice, on redefining content distribution in a…
Only 2.4% of e-commerce website visits end in a purchase. So basically if your e-commerce website came with store associates to ask, “Can I help you find anything today?” over 97% of responses would be something along the lines of “No…
What were once weekend mall trips are now social media scrolls. With Facebook, Instagram, TikTok, and other social titans rolling out social shopping practices, the thrill of discovery and the joy of buying can happen within a single…
Once upon a time shoppers scoffed at “generic” or “off-brand” products. These more affordable, store-brand items had an inferior reputation that some perceived as low class or low quality. Well, now, the joke’s on them because these…
A lot of marketing feels like a bad date. You know, the kind where the person sitting across from you just talks about themselves and doesn’t ask you any questions to actually get to know you. By contrast, personalized marketing is like…
A shopper just finished perusing your website. They’ve filled their shopping cart with goodies only you can provide and now stand at the threshold of commitment at the end of the checkout process: the checkout page. This moment is where…
Batman and Robin, Bert and Ernie, Ilana and Abbi, Oprah and Gayle, me and great blog posts. What do these duos have in common? They’re iconic because of the way they complement and support each other, while winning over their audience. In…
The concept of sharing the spotlight isn’t super appealing. Even if you’re not a Broadway diva, you want your brand to be the star at all times. Your channels, your products, your narrative. Right? Not so fast. In the context of social…
Reading about any e-commerce strategy for driving sales — like social commerce — is one thing. But seeing it successfully put into practice is another. By now you probably know what social commerce is and the benefits it brings (if you…
What powers your online purchasing decisions? Is it a convincing product description or brand loyalty? Or is it recommendations from other shoppers? Most consumers say it’s the latter. According to our Shopper Experience Index, an annual…
Suppose you’re a new skincare brand that’s just begun to carve out your space in the competitive industry. One day, an Instagram notification lets you know that a customer tagged you in a raving review of your moisturizer. The marketing…
Shopping has always been a social endeavor. Who doesn’t love telling their friends about the amaaazing price they got on a long-wanted item? Now with that discussion happening online, merchants have an opportunity to become part of the…
The creator economy is booming. As brands seek the power of authentic voices to reach their target audiences, there’s a rising demand for influencer marketing platforms. The right influencer marketing platform saves time, reduces overhead…
Why do some people go to the theater to watch movies when they can stream them from their couch? It’s the big screen, the sound, the lighting, the audience, the popcorn — the experience. Just like moviegoers, shoppers also want an elevated…
Ever since The Terminator was released back in 1984, there’s been slight apprehension surrounding artificial intelligence (AI). But it’s been a part of our lives for years, whether we’ve realized or not. Now AI is becoming increasingly…
In the world of e-commerce, competition is only one click away. Your ability to sweeten the deal can very well mean the difference between a browser that bounces and a customer who engages. This means you have to set effective honey traps…
Anyone who’s gone grocery shopping the day before a big holiday knows the pain of circling for a parking spot and fighting your way to items fifty other people are after. That’s not an experience anyone wants to replicate on their e…
Third-party data is on the way out. Relying on third-party cookies to drive your e-commerce sales is a thing of the past — and first-party data has stepped in to fill the void. E-commerce and brand managers will soon have to rely on first…
If you aren’t already thinking about starting a subscription business for your brand, you really should be. The subscription business model, or subscription commerce, has been booming for a few years now. With busy schedules and mindful…
The right influencer marketing partnerships increase brand awareness and boost your ROI. But like any great marketing initiative, these collaborations require a bit of upfront strategy and planning. Creating a strong influencer brief is…
How much power do product reviews actually hold over consumers’ buying decisions? Far more than you might think. But what does good actually look like? What’s an example of a product review that shoppers want to see? Product reviews and…