Are you ready to tackle the holiday hustle and bustle? Brands and retailers have been preparing for the holiday season all year long. ‘Tis the season to fine-tune your game plan. Shoppers may be finalizing details for family vacations and…
The following article is based on a webinar hosted by Bhavik Gandecha, Solutions Consulting Manager at Bazaarvoice, and Angeli Rodriguez, Senior Client Strategy Manager at Attentive, on ways e-commerce managers can maximize conversion…
The following article is based on a webinar hosted by Abi Awojobi (Brand Partnerships Director, Bazaarvoice) and Courtney Keats (Creator Marketing Team Lead, Bazaarvoice) on how to maximize holiday ROI with a full-funnel content strategy.…
Insights from the fireside chat between Bazaarvoice’s CMO, Zarina Stanford and Lowe’s Director of Omni Product Content Experience, Mena Wouters. Bazaarvoice’s very own Zarina Stanford had the chance to sit down and chat with Mena Wouters,…
The following article is based on a webinar hosted by Jo Callahan, VP of Client Strategy and Insights at Bazaarvoice, and Nisarg Shah, the co-founder of affable.ai, the AI-driven creator marketing platform that’s helped hundreds of brands…
There were over 2.5 billion online shoppers last year and that number is only going to grow. Your product pages are an integral part of that buying journey for these shoppers, but according to Baynard Institute research, only 56% of e…
Are you one of the millions of people who has viewed the #AerieREALpositivity video on TikTok — and possibly purchased Aerie clothing to take part in it? If yes, you’re definitely embodying the #TikTokMadeMeBuyIt trend — but also…
There’s a messy situation unfolding in the digital world. Rising marketing spend and falling traffic are creating a major challenge for digital leaders. Last year, marketers went all out, throwing over $1 trillion into ads for the first…
Your brand is no longer yours. Creators have increasing influence over other consumers’ purchase decisions, and your brand is what they say it is. But that’s not a bad thing! In this creator economy, brands have the amazing potential of…
We all know that AI continues to be a driving force across the globe, in the lives of consumers as well as businesses. AI is everywhere. It seems you can’t log into an app now without seeing a “New update! Now with AI!” blast on your…
It goes without saying that consumer preferences are literally always changing. What was true five years ago likely won’t be the case today, and almost certainly won’t be the case five years from now. Knowing that preferences change is one…
This article of modernising legacy systems is a companion piece to a talk I recently presented at AWS Data Summit for Software Companies on generating value from data by leveraging our best practices to ensure success in machine learning…
This is a guest post by Bazaarvoice partner Monetate, a leading provider in personalization technology. Here they’ll talk through how they work with one of their clients, The Exchange, to create a 5-star, personalized customer journey. Did…
With consumers buying more from store-brands or private-label products, utilizing coupons more frequently, and significantly comparing prices online, what better strategy than showcasing your offerings through videos by content creators…
The following article is based on a chat from Bazaarvoice Summit between Bryan Gildenberg, Founder and CEO at Confluencer Commerce, and Doug Straton, Chief Customer Evangelist at Bazaarvoice, on redefining content distribution in a…
Only 2.4% of e-commerce website visits end in a purchase. So basically if your e-commerce website came with store associates to ask, “Can I help you find anything today?” over 97% of responses would be something along the lines of “No…
What were once weekend mall trips are now social media scrolls. With Facebook, Instagram, TikTok, and other social titans rolling out social shopping practices, the thrill of discovery and the joy of buying can happen within a single…
Once upon a time shoppers scoffed at “generic” or “off-brand” products. These more affordable, store-brand items had an inferior reputation that some perceived as low class or low quality. Well, now, the joke’s on them because these…
A lot of marketing feels like a bad date. You know, the kind where the person sitting across from you just talks about themselves and doesn’t ask you any questions to actually get to know you. By contrast, personalized marketing is like…
A shopper just finished perusing your website. They’ve filled their shopping cart with goodies only you can provide and now stand at the threshold of commitment at the end of the checkout process: the checkout page. This moment is where…
Batman and Robin, Bert and Ernie, Ilana and Abbi, Oprah and Gayle, me and great blog posts. What do these duos have in common? They’re iconic because of the way they complement and support each other, while winning over their audience. In…
The concept of sharing the spotlight isn’t super appealing. Even if you’re not a Broadway diva, you want your brand to be the star at all times. Your channels, your products, your narrative. Right? Not so fast. In the context of social…
Reading about any e-commerce strategy for driving sales — like social commerce — is one thing. But seeing it successfully put into practice is another. By now you probably know what social commerce is and the benefits it brings (if you…
What powers your online purchasing decisions? Is it a convincing product description or brand loyalty? Or is it recommendations from other shoppers? Most consumers say it’s the latter. According to our Shopper Experience Index, an annual…
Suppose you’re a new skincare brand that’s just begun to carve out your space in the competitive industry. One day, an Instagram notification lets you know that a customer tagged you in a raving review of your moisturizer. The marketing…
Shopping has always been a social endeavor. Who doesn’t love telling their friends about the amaaazing price they got on a long-wanted item? Now with that discussion happening online, merchants have an opportunity to become part of the…
The creator economy is booming. As brands seek the power of authentic voices to reach their target audiences, there’s a rising demand for influencer marketing platforms. The right influencer marketing platform saves time, reduces overhead…
Why do some people go to the theater to watch movies when they can stream them from their couch? It’s the big screen, the sound, the lighting, the audience, the popcorn — the experience. Just like moviegoers, shoppers also want an elevated…
Ever since The Terminator was released back in 1984, there’s been slight apprehension surrounding artificial intelligence (AI). But it’s been a part of our lives for years, whether we’ve realized or not. Now AI is becoming increasingly…