Copa America kicked off a summer of soccer in 2024, but it's the start of a long road to the North American World Cup in 2026 for marketers, broadcasters and brands. As the United States hosts 16 teams from North, Central and South America…
On this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Dmitri Siegel, chief creative, brand and digital officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences…
The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing the underappreciated masters of ketchup. A 30-second film by agency BETC Paris shows a woman helping a tablemate struggling to get…
Dancing is a universal language. Spend just five minutes online and you'll see how some dances have become viral sensations worldwide. Choreographer Charm La'Donna is responsible for many of these popular dances. La'Donna is a prominent…
Hasbro didn't just toy with the idea of Prime Video's new ad tier. An early adopter of Prime Video's ad-supported inventory, the toy and entertainment company has seen significant success in the first months of 2024, according to a new…
The energy required for the surge in artificial intelligence and large language models like ChatGPT is creating a new set of sustainability challenges for brands and agencies. Generative AI is rapidly changing how marketers do their jobs,…
In this Sophie's Choice situation, the hits just keep coming for a kid named Darren. First he learns that his sister, Sarah, is the apple of his mother's eye, and then his entire world flips upside down with the revelation that Dad isn't…
In 2022, McDonald's set out to jumpstart its marketing efforts to build more brand love with more than just kids. Going for the young adult market meant appealing to Gen Z's sense of nostalgia. The brand and its agency partner Wieden…
The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their…
Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a…
The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship with IPG's Initiative. Publicis Groupe's interconnected cross-agency model, led by Starcom, will now…
After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said there were almost twice as many significant, scaled adtech transactions in the first half of 2024 compared…
Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber. And in 2024, the Cannes Lions International Festival of Creativity finally got…
Legendary rapper and cannapreneur Snoop Dogg is steeped in all things Olympics at the moment--even his latest ad for BIC is themed to the upcoming 2024 Summer Olympic Games in Paris. Snoop reunites with his close friend and longtime costar…
In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In October, Keystone Capital invested in…
If the Cannes Lions festival is anything, it's a stage-setter for the rest of the year. In ADWEEK's third and final episode of The Cannes Dispatch, the editorial team who worked the Croisette dig into the creative that won this year and…
For the first time in my 14 years in a row attending Cannes Lions, I spent most of the first half of the festival in the bowels of the Martinez, sitting in conference rooms, some without any windows. But it was pure joy because we had the…
When looking for what drives creativity, the Uber Villa at Cannes Lions is a good place to start. In partnership with ADWEEK, the Uber Villa hosted a Creativity in Motion: Exploring New Media Landscapes panel during last week's Cannes…
ADWEEK's Brand Genius award recognizes the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the guidance of true achievers who are brave…
As a CFO in the advertising industry, the one constant that I've come across is change. Maybe it's a recency bias, but the past few years have been seemingly more volatile than at any point I can remember. The challenges have been harder…
As summer rolls around again, it's road trip season. Every vacation needs a playlist and all the better if eight-time Grammy winner Anderson curates it.Paak. For World Music Day 2024, Lexus and Amazon Music teamed with Anderson .Paak to…
The athletes and partners in women's sports would give the shirts off their backs to keep the game growing--if those shirts were available. During big events in women's soccer and basketball within the last year, sports apparel makers have…
How do you make sure the biggest sports event of the year is also the biggest media event of the year? Bring on the branded content, Gen Z-friendly streaming series and generative AI. Those are the fresh ingredients NBCUniversal is mixing…
Visit Oslo is wryly looking to inspire trips to Norway with an ad that starts with a local saying, "I wouldn't come here, to be honest." The film from Oslo-based agency NewsLab leans on irony and reverse psychology to complain about…
Microsoft chief brand officer Kathleen Hall is stepping down after 16 years with the business, continuing an era of flux for the tech giant's marketing team as it lays the foundations for a "new era of artificial intelligence." In a…
Shake Shack added a secret sauce to its latest advertising campaign: generative artificial intelligence. The burger joint used digital agency Known's Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits…
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MediaVillage.org and ADWEEK, in partnership with the Out of Home Advertising Association of America (OAAA), co-hosted Julie Thompson's Thursday Night VIP Dinner Club at the Cannes Lions Festival of Creativity earlier this month. The event,…
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dametra Johnson-Marletti, corporate vice president of digital gaming sales at Microsoft. She shares her insights on the evolution of the gaming…
In Coors Light's new commercial, Kansas City Chiefs quarterback Patrick Mahomes undertakes a high-stakes mission riding on top of the brand's Chill Train. But due to NFL regulations that prohibit players from endorsing alcoholic beverages,…