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Two outfits featuring the ultimate summer style upgrade: linen-blend pull-on pleated pants.

The surprisingly challenging aspect of style: navigating changing trends when what's 'cool' isn't designed for you.

Staying true to yourself will get you what you want, but it won't always be easy.

The post 18 Beautiful Black on Black Watches: Reader Recommendations Restock appeared first on Primer.

The post Memorial Day Sale Finds: 38 Summer Style Picks Ready for Months of Hot Weather appeared first on Primer.

Questioning where the intersection is for each of us—and how to find it.

For guys who found their style in the early 2000s, we were sworn off all denim that wasn't dark. Fortunately for our range of options, things have lightened up.

Ready to upgrade your morning coffee? We’ll help you determine which of the 3 most common pour over brewers to start with.

Losing the office uniform has proven harder than it should be.

You’ve probably owned a chronograph and may have not even realized it. We break down exactly what those dials on your watch are, how to use them, and how Apollo astronauts used them to fly in space.

It's pretty impressive that both nerdy Clark Kent and suave superspy James Bond wear the same spring jacket style.

My tried-and-tested techniques for finding room to grow.

The post 7 Style Picks That SOLVE Annoying Clothing Problems appeared first on Primer.

The post Do These 2 Easy Things to Make Your Shirt Collars Last Infinitely Longer appeared first on Primer.

How to use reverse psychology, hack the lazy part of your brain, and kick yourself into gear.

The post 19 Style Deal Picks: Up to 60% off at J.Crew & Everlane, and 50% at Gap appeared first on Primer.

The no-nonsense truth you need to understand to achieve your dreams.

The post My New Favorite Shirt is One I’ve Had for 7 Years appeared first on Primer.

Plus, a high/low outfit you can wear anywhere on a casual evening.

Pay for what works, skip what doesn't; The post 5 Grooming Products I’m Using Right Now appeared first on Primer.

Improve your life, not just your performance on the job.

How to create modern looks in an increasingly casual world.

One of the biggest lessons I learned from spending eight days in total darkness.

The post Amazon’s Big Spring Sale: Our 30 Best Style & Gear Finds appeared first on Primer.

The post 5 Lies Fitness Magazines, Influencers, and Workout Brands Repeat Constantly appeared first on Primer.

Where the rules are made up and the sleep schedules don't matter.

Prioritize ease without sacrificing style.

Nine things I had to learn about facial hair the hard way.

This simple question will help you truly love yourself.

You don't HAVE to tell anyone how comfortable it is.