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Stand out in a sea of crowded inboxes with personalization, urgency, and just the right dose of creative levity.

Learn how to find new customers with the right channel partners.

Build your agenda for our May 22-23 event with these can’t-miss activities.

Salesforce today announced new AI, CRM, and Slack sales innovations for its Partner Relationship Management (PRM) solution. Salesforce’s latest generative and predictive AI is now available to channel managers, third-party resellers,…

Your service operations set up has a direct impact on customer experience. Here’s why an omnichannel contact center is best.

Learn how to make your sales team more efficient using the right tools.

Salesforce today announced new solutions to help streamline and accelerate end-to-end order lifecycle management: MuleSoft’s Anypoint Partner Manager with Intelligent Document Processing (IDP) and MuleSoft Accelerator for Salesforce Order…

Understand what an ERP system is, the difference between ERP & CRM, and the benefits of integrating it with Salesforce.

Today, Salesforce announced that the Summer ʼ24 release preview is now live. Why it matters: The Summer ʼ24 release includes hundreds of new features, including connected data and generative AI capabilities. These features will be…

Learn how to draft a change of commission letter that retains clear communication with your reps.

Salesforce AI innovations will help give students a clear path to graduation, translate coursework into resume-ready skills, and match students and alumni to mentors New generative AI capabilities will automate time-consuming tasks for…

Texas Tech University had a challenge: how could the institution grow from 30,000 to 40,000 students while maintaining a personal connection to each and every student? Using CRM Analytics, Marketing Cloud, Experience Cloud, and Salesforce…

The enhanced Lightning UI brings a modern design that improves the navigation, page load speed, and approachability for diverse users.

Learn how to start a small business from scratch with expert guidance. Get essential tips and steps for launching your dream journey successfully.

When it comes to choosing an LLM, there are two paths to take: open-source or not. We explore the benefits of going with an open-source LLM.

Learn how Steven Covey's thought leadership on influence can help you build sales compensation plans that engage reps.

The latest “Your Data, Your AI” study from Salesforce suggests that trust is the key to unlocking AI’s ROI. Nearly two-thirds of C-suite executives say trust in AI drives revenue, competitiveness, and customer success. The research also…

Learn the basics of building a commission plan that motivates reps and aligns with your business goals.

From building trust to optimizing promotions, key account management is the foundation for building and growing your brand.

Get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot today.

Editor’s note: This story is part of an ongoing series to spotlight our Equality Groups and how they serve Salesforce employees globally. In honor of Asian American and Pacific Islander (AAPI) Heritage month, we are spotlighting…

Learn how a role-specific commission plan can help you unlock sales manager motivation.

What's the secret to leading a stellar service organization? According to our latest customer service statistics, it all comes down to AI, automation, and data integration.

Salesforce today announced it has been named a Leader in the IDC MarketScape Report: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment¹. Salesforce was evaluated for Commerce Cloud, which recently added new B2C…

Learn how to draft a philosophy that motivates your team while ensuring you hit business goals.

Editor’s note: This story is part of an ongoing series to spotlight Salesforce Equality Groups and how they serve employees across the globe. Check out additional interviews with the leaders of Earthforce, Salesforce Women’s Network, and…

Build a simple SDR plan that motivates your team while allowing you to hit critical targets.

Top talent resigning? Here’s how knowledge management keeps their know-how from going with them and still provide great customer service.

Learn how business support systems with AI capabilities help communications service providers transform their sales teams.

Regulators, academics and politicians are calling for independent AI audits as a way to protect the public from AI’s potential harms. How to prepare.