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GENEVA -- TikTok was picked by FIFA as the first "preferred platform" for video content on social media at a men's World Cup, the soccer body said Thursday.

GENEVA -- TikTok was picked by FIFA as the first "preferred platform" for video content on social media at a men's World Cup, the soccer body said Thursday.

A new team-up aims to make this summer's tournament more accessible for fans.

GENEVA (AP) — TikTok was picked by FIFA as the first “preferred platform” for video content on social media at…

TikTok was picked by FIFA as the first “preferred platform” for video content on social media at a men’s World Cup, the soccer body said Thursday. The World Cup tie-in will see creators get special access at the 48-nation tournament being…

TikTok was picked by FIFA as the first “preferred platform” for video content on social media at a men’s World Cup, the soccer body said Thursday. The World Cup tie-in will see creators get special access at the 48-nation tournament being…

When Lionel Messi and Robert Lewandowski crossed paths on soccer’s biggest stage, it was clear that something more than simple competitive fire was at play.

Mohamed Salah’s relentless march toward another World Cup cycle has taken an unexpected turn, one shaped not by Egypt’s own preparations but by developments elsewhere in European soccer.

Sports are clearly a big focus for TikTok in 2026.

Tomorrow night, the FA will inform FIFA of its preferred travel plans for the tournament, which is being held in the United States, Canada and Mexico.

FIFA announced that it will implement Artificial Intelligence tools during the 2026 FIFA World Cup.

Verizon is giving away tickets including New Jersey matches in the 2026 FIFA World Cup and freebies for the Super Bowl 60 in Santa Clara, Calif.

FIFA’s plan to introduce AI-based 3D player models at the 2026 World Cup will also apply to all Black Stars players selected for the tournament, as Ghana prepare for their fifth appearance at the global stage.World football’s governing…

Carlos Alcaraz is the top-ranked tennis player in the world, but retains an avid interest in sports outside his own. Football is another sport of...

FIFA says that parts of 2026 World Cup matches will be broadcast live on TikTok and select creators will get access to press conferences and training sessions — Video clips of World Cup games will be broadcast live on TikTok this summer,…

TikTok has been set as FIFA’s first-ever “preferred platform” partner in a deal ahead of the 2026 World Cup that aims to make the social media app the “go-to place for fans and creators throughout the tournament,” which is set to take…

Which national team's fanbase is paying over $140,000 to watch its team play in the 2026 FIFA World Cup? Data shows cost average

FIFA will create AI-enabled 3D avatars of players at FIFA World Cup 2026 as part of efforts to enhance its semi-automated offside technology.

In a significant leap forward for football technology, FIFA and Lenovo have revealed a suite of AI-powered innovations designed to revolutionise officiating, enhance match analysis, and boost fan engagement ahead of the expanded 48-team…

It was almost grimly predictable. When news broke that the United States military had attacked Venezuela on Saturday, there wasn’t even a flicker of activity among the Fifa Council, according to senior sources.