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In a win for Google, the tech giant won't have to divest its ad tech arm, even despite a determination it violated antitrust laws.

Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its business to benefit competitors.

Following a prior court battle, a judge has now ruled that Google won’t have to sell off its AdX (ad exchange) business after all, and will instead have to make some undisclosed behavioral changes.

Google avoided a forced breakup of its advertising technology business, Reuters reported Wednesday (Sept. 2). U.S. District Judge Leonie Brinkema in Alexandria, Virginia, rejected the Department of Justice’s bid to require Google to sell…

Justice Department had argued Google could not be trusted to run the online advertising exchange.

AI model scores well, runs fast, and doesn't cost too much (yet)

Judge rejects US Department of Justice’s request to force the sale of parts of the search giant’s ads business

A federal judge on Wednesday ordered Google to retool the system powering its monopoly in digital advertising, sparing the company from a wrenching breakup sought by the U.S. government. The initial two-page decision by U.S. District Judge…

Google's Pro model updates are seemingly paused, but there's yet another Gemini Flash today.

Judge declines to make Google sell AdX in win for firm against US antitrust enforcers’ attempts to break up big tech

Five new features are rolling out across various Android services, including Google Messages, Gemini Live, and more.

"We’re very pleased the Court rejected the DOJ's proposal to break apart tools that help small businesses reach new customers and grow," Google's Lee-Anne Mulholland says

The DOJ proved to the court that Google acted illegally, but it won't get the big win it wanted.

Google has yet again dodged a potentially business-splitting antitrust ruling, and gets to keep its ad-tech business intact after escaping the Department of Justice's push for a court-ordered breakup.

A judge ruled Google doesn't have to sell off parts of its adtech business, but it will face other remedies.