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Dunkerton may often have been feted in his elegant home town of Cheltenham, after founding Superdry there, but he is now losing many admirers due to a long-running planning dispute.

Dunkerton (pictured), who set up the company in 1985, approached the board in February over a possible offer for shares he did not already own.

Superdry has bigger problems on its hands than this, but Spy has to ask

Dunkerton showed his hand amid speculation that hedge funds could be planning to swoop on the company he set up more than 20 years ago.

City Comment: Superdry's mistakes didn't happen on Dukerton's watch. But can he save the brand?

An enforcement notice has been served to take down the white marquees outside 131 and 133 The Promenade in Cheltenham

Lucky Onion group lost its latest bid last month to keep white marquees outside No 131 in Promenade but Cheltenham Trust was allowed to keep the orangery cafe outside Pittville Pump Room until November 2024

Plans for shorter marquees with 'dome' shaped tops have been turned down by civic chiefs

Its gibberish Japanese logos were cool in the Noughties, but now Superdry is tanking. Can its tenacious, tech-phobic founder save the brand? Hattie Crisell finds out

An inspector has dismissed a planning appeal to keep the marquees for another two years at No 131

Julian Dunkerton (pictured with wife Jade Holland Cooper) sought to dismiss speculation he was mulling a bid for the fashion group he set up in 2003.

It means he cannot make a bid for the fashion group for six months unless there are certain changes in circumstances

Julian Dunkerton says the Cheltenham company is suffering from a post-pandemic hangover but the brand still has momentum

The couple became parents again after Jade gave birth to baby Jamie on Thursday, December 22

The businessman spent £2m on shares, taking his holding 21.7 per cent to 23.9 per cent.

The U.K.-based apparel group Superdry has returned to profit as returned co-founder Julian Dunkerton declares the fashion brand “cool again” with the TikTok generation.

The couple have made the power list of 2022