Scott O’Neil stepped into the role formerly held by Greg Norman in January, and LIV Golf is charging into what will amazingly be its fifth season. He’s doing everything he can to keep the merger process running smoothly. Beyond the…
Brooks Koepka has been a verbal opponent of strength of field for years on the LIV Golf Tour and rumors swirl fueled by vague answers from LIV CEO Scott O'Neil.
Scott O’Neil believes that LIV Golf belongs on the world stage, not just the fairway. In a wide-ranging interview, the new chief executive described the...
The 2026 golf season could be more entertaining than usual if a major LIV Golf star decides not to compete on the Saudi Arabia-backed tour next year. RELATED: Kai Trump impresses golf fans with debut LPGA Tour tee shot Sports Business…
Brooks Koepka seems to be walking on thin ice in LIV Golf. The Smash GC captain didn’t seem eager to renew his contract with the PIF-funded franchise to begin with. Reports stated that he was much more eager to return to the PGA Tour. Now,…
When LIV Golf launched in 2022, critics dismissed it as a vanity project that would struggle to fill seats. But Adelaide in 2025 told a different story. Rory McIlroy won a major title this year, but Bryson DeChambeau and LIV golfers are…
Last year, Rory McIlroy recommended a fifth major championship in professional golf. His idea has now received support from the former CEO of LIV Golf, Greg Norman's son, Norman Jr.