For LIV Golf, the battle for legitimacy isn’t just fought on the course; it’s being waged in boardrooms, and CEO Scott O’Neil is now signaling a new phase in the cold war with the DP World Tour. A recent update states that both Jon Rahm…
The debate around the golf merger continues to draw attention from all sides. It hasn’t been long since Rory McIlroy called it impossible. His reason? The “irrational spending” by LIV. His argument centers on the financial model of LIV,…
As Tiger Woods emerged as one of the biggest icons of golf, his rivalry with Phil Mickelson was top-class. And witnessing the historic feud, golfing fans never thought any other rivalries would top that. But a lot of things happen that the…
LIV Golf’s latest trademark move has stirred fresh intrigue. A quiet update to the league’s paperwork has arrived just as one of its most recognizable stars faces renewed questions about his future. It has landed right as speculation…
Brooks Koepka’s relationship with the LIV Golf might be coming to a screeching stop. In 2022, Kopeka was one of the biggest names to join the Saudi-backed league. But according to a recent update from Sports Business Journal, the 35-year…
LIV Golf chief executive Scott O’Neil has revealed they are working with the DP World Tour to remove the uncertainty over Jon Rahm’s Ryder Cup eligibility.
2025 wasn’t LIV Golf’s best year. Greg Norman left. Poor-looking financial reports were released. There was no standout LIV golfer at the majors, unlike the last 2 years, where we saw them lifting trophies. So, can we say LIV Golf isn’t…
LIV Golf’s hopes of finally earning Official World Golf Ranking points have taken a positive turn, with CEO Scott O’Neil saying the league is making real progress ahead of the 2026 season.
Scott O’Neil stepped into the role formerly held by Greg Norman in January, and LIV Golf is charging into what will amazingly be its fifth season. He’s doing everything he can to keep the merger process running smoothly. Beyond the…