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When it comes to enhancing one’s eyelashes, there are multiple options that strike a balance between durability and beauty. Mascaras are popular for their immediate effect, offering volume and length with a simple application. They come in…

The UKLASH Eyelash Growth Serum has been praised by the likes of Molly-Mae Hague and Sophie Habboo

All of the brand’s products are vegan and most cost less than £10

Before walking the red carpet, Doja teased her look for the evening by covering herself with just a bath towel, as seen in social media videos.

A BEAUTY guru has revealed a little-known hack for defined long eyelashes when using a cheap mascara.

A BEAUTY guru has revealed a little-known hack for defined long eyelashes when using a cheap mascara.

A BEAUTY guru has revealed a little-known hack for defined long eyelashes when using a cheap mascara.

The lash serum boasts over 40,000 five star reviews and after using it everyday for 12 weeks, beauty writer Lucy Addicott can see why

Achieve longer, more fanned-out lashes with this game-changing formula

Is mascara and liquid eyeliner in one a good thing? Try it and you’ll never go back.

Save cash while you stock up on the viral product (or find out what all the fuss is about)

We have been looking for the 'perfect' mascara and trying out the likes of Maybelline, MAC, Nars and more

We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you...

IF you’re in the market for a new mascara, this budget-friendly buy may be the answer.

IF you’re in the market for a new mascara, this budget-friendly buy may be the answer.

IF you’re in the market for a new mascara, this budget-friendly buy may be the answer.

EVERY shower resulted in handfuls of hair loss for one woman before she tried a DIY remedy.

EVERY shower resulted in handfuls of hair loss for one woman before she tried a DIY remedy.

EVERY shower resulted in handfuls of hair loss for one woman before she tried a DIY remedy.

"The best mascara that exists, my eyelashes look so long after using this. Since I've been wearing this mascara everyone asks me how my eyelashes are so long"