Consumer shopping behavior is undergoing its most dramatic shift since the rise of ecommerce — and it’s because of AI. Go deeper: Salesforce perspective: This shift presents both an opportunity and a challenge, according to Caila Schwartz,…
The rise of generative AI is shaping the current e-commerce industry. Consumers, particularly younger demographics are pivoting to AI-powered shopping assistants and generative search for product insights, valuing direct answers over…