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Loose Women, Good Morning Britain, This Morning and Lorraine are reportedly facing a crisis as the shows are hit with a massive slump in ratings and financial problems

Loose Women, Good Morning Britain, This Morning and Lorraine have been hit with a ratings slump and are now facing crisis talks with ITV bosses.

Good Morning Britain viewers were asked if Rishi Sunak is "too rich" to be Prime Minister during Monday's instalment of the ITV news programme.

Olympian Sharron Davies was reduced to tears during a heartbreaking interview on Monday's Good Morning Britain.

Loose Women, Good Morning Britain, This Morning and Lorraine are all said to be in 'crisis talks' as they are 'in trouble' after a big ratings slump, an insider has claimed

Loose Women, Good Morning Britain, This Morning and Lorraine are facing crisis talks as they are hit with a huge slump in viewers and financial damage

The criminal barrister and TV presenter has shared a touching post in tribute to his grandma Frances, who has died, aged 96 - Rob's celebrity friends have offered their support

GOOD Morning Britain presenter Robert Rinder is heartbroken after the loss of his beloved grandmother.

GOOD Morning Britain presenter Robert Rinder is heartbroken after the loss of his beloved grandmother.

ITV's biggest daytime hosts are reportedly facing a pay freeze as the channel holds crisis talks after ratings plummet on some of their iconic daytime TV shows.

Viewing figures have dropped off at daytime TV shows like Good Morning Britain and This Morning, with ITV execs comparing their ratings to the likes of streaming services Netflix and Amazon Prime

ITV has held ‘crisis talks’ with staff after a ratings slump (Picture: Paul Ellis/ AFP/ Getty Images)

ED Balls has left his Good Morning Britain fans furious as he announced another break away from the ITV show.

ED Balls has left his Good Morning Britain fans furious as he announced another break away from the ITV show.

Good Morning Britain presenter Susanna Reid looked stunning in a green wrap dress from Mango earlier this week

Shadow Science Secretary Peter Kyle made an appearance on Friday's Good Morning Britain.

After occasionally disappearing from hosting Good Morning Britain Kate Garraway has finally confirmed a return date to the ITV show after leaving fans in a state of concern

GOOD Morning Britain host Kate Garraway’s return date to the ITV daytime series has been revealed.

GOOD Morning Britain host Kate Garraway’s return date to the ITV daytime series has been revealed.